How do ASOS use internet marketing?

who are ASOS?
ASOS.com is the UK’s largest online-only fashion and beauty store. It offers its own label as well as branded fashion and design goods. It specialises in selling affordable versions of outfits worn by celebrities. They sell products such as Cloths, shoes, accessories, designers and own brand,
To get more customers they advertise by handing out leaflet to peoples houses around the UK.

How they do they use internet marketing?
Asos use internet marketing in a verious of different ways for example they advertise on facebook and twitter so that they can reach more customers that use the internet often, also on their website they dont just show you cloths via pictures they also show you videos of girls wearing the item and walking down the catwalk so you can really see how it looks and fits, this way the customers are more intrigued to buy the product.

http://www.asos.com/Eucalyptus/Eucalyptus-Silk-Ruffle-Dress/Prod/pgeproduct.aspx?iid=861836&cid=8873&sh=0&pge=0&pgesize=20&sort=-1&clr=Black - this website is the ASOS website and this will show you one of their catwalks.

How internet marketing integtate with the 4 P's and the 7 P's?
1) Product - a product must provide value to the consumer, it involves introducing new products or improvising the old products.
2) Price - all business need to think about the value of their product and if it is worth that price and also how their prices compare to their competitors.
3) Place - or distribution, looking at a location and where the service is, it’s important that where you place your business it gets to your target customers.
4)Promotion - is very important to all businesses it’s a way the market communicates with the customers it helps them decide whether they want to buy your product or not. Most businesses do this by advertising on television, billboards, on the radio, on the internet and news papers.
5) People - People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand is in the hands of all these people that are involved in someway.
6) Process - this is the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers and work well.
7) Physical Evidence - the physical sourrounding for example the lighting, displays, how they are set up to attract the customers.

Comments

[ebitnow.com]

4 MORE EXAMPLES OF HOW ASOS USES INTERNET MARKETING IS NEEDED. Plus lots more depth and relation to ASOS on the 7Ps. We start P2 next time so you have some serious catching up to do!