Internet marketing challenges
Converting leads to sales- it’s a challenge having a internet market because they cant advertise their opening with one advertise and the address so that people can see it and go to their store, internet marketing you have to make sure you can get the people to respond to your advert and start buying your products. This means that you have to make your advert fun, exciting and very new, which then means you have to do a lot of research on the people you would want to buy your product so that you know what to put on your advert and who your audience are. And also it’s very important to get the customers to trust you because they won’t want to buy a product from you if they can’t trust your quality.
Managing an online marketing system- it can be very difficult to manage an online business because there are a lot of important steps that you would need to keep doing to make sure that your customer stay interested in your business and what you have to offer. This means that you have to be better then your competitors, your website needs to be up to date at all times with your latest products and promotions also if you have any sales coming up or changes you have to make sure you tell your customers the more information you give your customers the more interested they’ll be and this will also show your care. Also e-mailing them all the time with all this information and plus unique things for each customer then they feel happy that your trying hard. Managing an online business means caring for your customers every minute to keep them happy.
Prioritizing time, energy and money for best results- when you want to start an online business you have to put in three very important things, one you have to make sure you have plenty of time to prioritize to the business, two energy because it will take a lot of hard work and a lot of calling and being on the internet trying to sort your business out and three money, you will need a lot of money to contribute to advertising and start your online business. And not many people have all these three things and it can be a challenge to start an online business.
Creating content-knowing where to start is one of internet marketing biggest challenges because you have to know your product and audience. And then making the sales getting people to look at your website and actually start making sales. You would need good I.C.T to design and program your website and talk to suppliers sorting all the aspects of your internet business can be a very be challenge and needs a lot of patience because you would need time for people to start seeing your website and buying products. And finally to make sure that people can find you easy then you would have to make sure your website is linked to a search engine such as Google.
There are many challenges to go through if you want to set up an online business these include:
· Having technical and design skills
· Cost for advertising and finding good advertising companies
· Making your website easy and an experience (because you cant touch the product you would need things such as zoom in and out, videos and more)
· Making sure your website is very secure (hacking, piracy and customer details kept securely)
· Finding the best methods that work for you and your product
· Doing your research before your start ( where your customers are and knowing your audience
· Trust between you and your customers are very important (how to gain it)
· Updating your website all the time (new promotion, sales)
· Staying ahead of your competition (who is your competition and what are you going to do that’s better then them)
All these challenge have to be thought about very hard before and after you start you online business.
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