Internet marketing can really help a business with their objectives most businesses number one objective is to meet customer’s wants and needs, so using internet marketing they can see what people really think of their products and what they want and what they need. Doing this then means that they can improve on that product is necessary. The better they make their product the more they sell.
ASOS is a click business which means that they are only online so they don’t have the benefits of customers been able to come in store and try their cloths on and buy the product knowing that it fits. Also most customers don’t like shopping online because if it doesn’t fit they don’t want to go through the trouble of returning. But ASOS has really reassured their customers of this problem because firstly they make sure that the customer can really see what the cloths look like by giving them a video of the girl in the product and also their return policy is hassle free, so if you buy an item you don’t like you can just send it back with no problems and they also give you 14 days to decide.
ASOS are a click which means that if a customer orders a product they have to send it to their home and make sure that it is the right product to the right address. And they do a very good job of this because if you have ordered a product and would like it delivered the same day ASOS can do that, if you order a product between 2pm weekdays or by 12pm on a weekend you will receive your goods the same day. Also they deliver same day on some bank holidays but you have to make sure that you check online which bank holidays they don’t deliver on. And when you have brought a product you can track it online, this is sent to you when your product is in the carrier and you can follow it all the way to your door. Having these services keeps the customers very happy in knowing they can trust you and order your products.
ASOS have a very big verity on their website; they have woman’s cloths, men’s cloths, kid’s cloths and they also have designer items that celebrities wear and beauty products. Being a click business means that they can have anything they like in their warehouse and put it online. If you are a store it’s not so easy to have so much verity and it’s a lot more money. Also they have good value; if you buy an expensive product from them the value is the same ads the price, also if you buy something rather cheap it will be price for value but if you don’t like the value of the product you order you can send it right back, but they have a price range for all class, Cheap and expensive.
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