What are the benefits of Internet Marketing to an organisation?
There are a lot of benefits to internet marketing for example:
· Firstly internet marketing is very good for getting to know your customers. When a customers buys a product from your website they have to register their details which also includes their e-mail, this way you can send them e-mails with their new promotions and sales. ASOS do this for their customers and they send them products and advertise product that they know they will like because ASOS keep track of what you purchase. ASOS also have their surveys and blogs to get even more information from their customers on weather they like the website, what they’d like more of and how they can improve.
· Secondly internet market is much more efficient. The customer can research and buy products from your website at anytime, ASOS being a click has this advantage so that when customer want cloths, shoes or any beauty products they can search ASOS at any time and buy as many items as they like. Also they can leave comments on the blog with any problems they had and would like some help with It ASOS will get back to them straight away and help.
· Thirdly advertising on online is cheaper and the length of time you can leave the advert is a lot longer. ASOS advertise on their website all the new products they have and new promotions also if they have a sale they advertise that on their website to. They also advertise by sending e-mails to their customer promoting the latest in fashions and what they think you would like to have a look at. Advertising on their own website ASOS can keep the adverts their for as long as they like but of course they have to update their website to make sure customers don’t get confused with what’s still in and what isn’t. and they don’t have to pay much money at all as they don’t have the costs of going through the process of paper advertising, all ASOS have to do is pay one person to update their website, which they do often.
· Finally even through customer can’t touch or reach the products being a disadvantage, internet marketing gives a wide verity of graphics and sound they can use to make their website attractive and appeal to customers. ASOS uses a big verity of graphics to keep their customers happy; when a customer clicks on a product they can zoom in and out to see it better also they have videos of a catwalk model wearing the product to show the customers a wider vision of the product.
These are just a few benefits of internet marketing.
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Posted by: Account Deleted | 07/05/2011 at 08:53 AM