Add value and satisfaction
By adding variety and uniqueness to your own website, offers your customers a high satisfaction level and high value to your website. And so that your customers remember you better you can add advice and by featuring tips and general interest content you can “entertain” your customers and keep them happy.
In relation to ASOS the website is very unique because they have images that are produces at different angles in order to show the customers the product fully. ASOS also have videos of their products which show models walking down a catwalk, this gives the customers a full view of the product seeing what it will look like on, and ASOS also offer zooming.
They also include blogs and comments for their customers this illustrates a business2customer relationship this benefits both customers and business.
Standardizing sales performance
Standardizing sales performance means you can look towards the future by looking at the past performances in order to improve customer satisfaction and standardized sales and website, this is also very useful as you don’t need to train staff and the customers don’t have to wait in queues as they have the satisfaction of the 24/7 internet access usage.
ASOS are an internet based company; therefore they take an advantage of the internet by creating accounts on networking sits such as facebook, twitter, bebo and more they do this in order to connect with their customers.
This helps both the customers and the business because the business is trying very hard to find out about their customers and help them, so the business collects the information they need and the customer is happy with the effort the business is making of them. This is also a business2customer relationship.
Improve credibility
Having a website gives the company many opportunities as they have the potential to tell customers what they are about and why the customer deserves their trust and confidence, many customers use the internet to find out whether a brand or supplier is worthy.
ASOS uses the opportunity by offering customers next day delivery, the customers can trust them because there is also a tracker which you can watch, when your product that you brought leaves the warehouse to the minute it comes to your door. They also do this by getting advice about what they’re doing right and what they need to improve through blogs which shows that they care about the customer’s opinion. ASOA also update their website regularly which improves trust and incredibility.
Cheaper and more flexible then offline advertising
Internet advertising is very different to offline advertising this is because space on the internet is cheaper as you won’t have to ask anybody to write or draw it for you. Also your advert can be online for as long as you like if you update it and finally you can reach a much wider audience because people use the internet a lot and you can get through to them in many ways.
ASOS use internet advertising to their advantage because they are a click business meaning they are just online, they use their website as their main source of advertising so when customers go on their website they have images of cloths and adverts of new products, they also use social networking such as twitter and facebook to advertise their products.
24/7 Presence
One of the biggest advantages of internet marketing is that you don’t have to turn off your website as stores have to close at certain times. And you also don’t have to leave messages on your answering service telling your customers what time you’re trading hours are. Online you can find everything you might need and it can be at anytime.
As ASOS are an internet based business they can give this advantage to their customers who can buy products from them at anytime and if they have any problems they can just write it on the ASOS blog and they will see this and sort the problem out this is because they are open 24/7.
Offer convenience
Internet marketing offers convenience because if a person needs to buy a product or wants to research on a product to see if they like it, all they have to do is go online in the comfort of their own homes. Also working hours for people are the same time as store hours so they won’t have time to go shopping when they have work and if they need to buy a product for the next day they can use the internet when they finish work which is very convenient. Also they won’t have to go through the stress or distractions in stores and shop in silence.
ASOS not having a store and just a website can offer all these conveniences. They have a variety of products such as clothes, shoes, beauty products and more so the customer has a chance to look at a lot on one website and not have to worry about entering their card details at so many different website. And because they are open 24/7 their customers can shop with them at anytime.
Promote your Brick ‘n’ Mortar Presence
Brick ‘n’ mortar is a place that an online business has if their unable to control their dealer pricing they are restricted to sell their products to a brick and mortar. Customers don’t like driving around trying to find a building so if the business has this they can publish the directions to the whereabouts of it on their website, making it much easier for their customers.
ASOS do not have a brick and mortar as they sell all their products online but if a customers wants to return a product they have the address on the form so they no where to return to.
Growth opportunity
Becoming a click business you can also get people to invest in your business. It’s a great way to show them what the company does, how well it’s doing and what it has achieved and finally what they are planning for the future.
ASOS have a link on their website called ASOS investor relations if you click on this link its takes you to a page that tell you about the business and has annual reports, investor tools and also the share prices. Giving all this information is very useful to anyone who wants to invest in ASOS.
Two-way communicative marketing
This is a very good way for the customers to give feedback on your products or services and marketing approach. To help you understand what people want and how you can improve your business.
ASOS do a good amount of two-way communicative marketing because on their website they have blogs were customers can talk to other customers and leave comments on what they think of the product and how they can improve in the future.
Cheap market research
Online you can you can do a lot more and cheap market research by having visitor polls on your website and put up questionnaires/surveys and looking at your website statistics, doing this you can then find out what customers want you to improve or add to your website and what they really enjoy.
ASOS does all this market research to make sure they give the best to their customers. ASOS also do this by launching twitter feedback and review sites so that they can really get the publics opinion on their website and product and if there are any questions they answer them.
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